(Reporter Yingzi) Recently, the cultural and creative packaging design work Pengzu Mountain Bulao Wine designed by the teacher team of the School of Animation and Digital Arts of Communication University of China stood out in the fierce international competition and won the gold award in the packaging design category of the 2024 MUSE Design Awards. This is also the first time that the works of our teachers and students have won a grand prize in the international creative design packaging track.
The MUSE Design Awards was created by the International Awards Association (IAA) of the United States. It is one of the most influential awards in the field of global creative design and is known as the Oscars of the design world. The award is dedicated to discovering and promoting creative designers around the world and promoting the innovative development of the design industry.
The winning work Pengzu Mountain Immortal Wine was designed by Professor Xu Ruozhao and Dr. Liu Qiang from the Animation Department. The inspiration for the creation was drawn from the allusions and legends about Pengzu in the excellent traditional Chinese culture. Pengzu Mountain, located in Pengshan District, Sichuan, is also the birthplace of Pengzu and a symbol of longevity culture. The design concept of this work takes the pictograph of wine as the starting point, and cleverly combines elements such as green bamboo, mountains, twelve earthly branches and Pengzu's longevity culture. Under the reinterpretation of modern design concepts, it not only highlights the profound heritage of Chinese culture, but also shows more possibilities of national trend design.
The award of this work is not only a recognition of the innovative spirit and professional ability of the design team, but also provides new ideas for the teaching and talent training of animation derivative design and national trend design in the School of Animation and Digital Arts. The innovative design language it conveys has opened up a new path for the modern expression of traditional culture, and also presented the unique charm of Chinese culture to global audiences.
